Case Study
Orbit House
A visual system for a cultural platform working across performance, film, and commissioned research.
2025
Identity / Art Direction
A system for careful expansion
Orbit House needed an identity that could shift between institutional clarity and atmospheric image-making. The answer was a modular typographic framework paired with quiet color and a rhythm of oversized crops.
Process
Research focused on how art organizations hold multiple registers at once: public programming, publishing, and community memory. That led to a simple toolkit built around spacing, contrast, and repeatable image behaviors rather than overt branding.
Outcome
The final system supported launch materials, signage, proposals, and a digital archive while preserving a sense of restraint. The work feels authored, but never over-performed.